Embedding Social Sciences and Humanities in the Horizon 2020 Societal Challenges

European social sciences and humanities research is world leading in many areas. SSH research perspectives are key to tackling grand societal challenges in the future and its role throughout H2020 needs to be substantial. Simply stating such an ambition will not, however, result in its achievement. Here we provide some practical recommendations for how SSH can be embedded into the societal challenges in a meaningful and constructive way.